Brand Assistant – Agaves Category

About the role

The Brand Assistant for the Agaves portfolio will support the execution of consumer and customer programs, drive performance targets and help shape the strategic direction of the category across Mexico.

Key responsibilities

• Deliver revenue, profitability, share and equity targets for assigned Agaves brands.
• Lead the strategic framework and situation assessment for the portfolio each year.
• Develop and implement an Integrated Activity Plan (IAP) covering advertising, promotions and activation.
• Manage the allocated A&P budget, ensuring cost efficiency and ROI.
• Coordinate with creative, media, PR and BTL agencies to tailor brand assets for local activation.
• Monitor brand KPIs, provide corrective guidance and ensure measurement of at least 80% of activities.
• Support the design and execution of consumer and customer programs in targeted cities.
• Collaborate with regional customer marketing on shopper‑facing initiatives and advocacy programs.

Required profile

• Proven experience in brand or category management within consumer goods.
• Strong analytical skills to assess market situations and define growth drivers.
• Ability to manage budgets and track financial performance.
• Experience leading cross‑functional teams and coordinating agency relationships.
• Fluent in English; Spanish proficiency preferred for the Mexican market.

Required skills

What we offer

• Opportunity to work on a leading global spirits brand.
• Exposure to strategic brand planning and execution across a key market.
• Collaborative environment with regional and local marketing teams.