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Brand Strategist – Multi‑Channel Media & B2B Focus
Arctic Fever · Monterrey
Descripcion del puesto
About the role
Arctic Fever is seeking a Brand Strategist to shape multi‑channel media strategies for a diverse B2B client portfolio. You will translate business objectives into actionable plans, drive paid media campaigns, and ensure every brand communication is purposeful and on‑brand.
Key responsibilities
- Develop multi‑channel media strategies that align with client business goals and deliver measurable results.
- Plan, write, and manage paid media campaigns on Meta Ads, LinkedIn Ads, and Google Ads, covering architecture, budgeting, copy, creative direction, and optimization.
- Create and maintain editorial calendars, campaign copy, and promotional messaging to keep brand communications consistent and performance‑focused.
- Analyze campaign performance, draw insights, and present monthly dispatches and quarterly brand reviews to stakeholders.
- Collaborate on branding projects from research and insight generation to concept development and big‑idea formulation.
Required profile
- Degree in Marketing, Communications, Public Relations or a related field.
- At least 1 year of experience managing accounts and media plans, preferably with B2B clients.
- Hands‑on experience planning paid media campaigns end‑to‑end, including copy, creative direction, budget structure, and performance logic.
- Proactive, ideas‑first thinker with a strong creative eye and an understanding of good design.
- Familiarity with Figma is a plus, though design execution is not required.
Required skills
- Meta Ads
- LinkedIn Ads
- Google Ads
- Figma (optional)
What we offer
- Legal benefits and paid time off
- Flexible hours and a hybrid work model (remote two days per week)
- Company‑provided software and no unnecessary overtime
- Remote stretches when planned and aligned with the team
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Arctic Fever
Monterrey