Digital Marketing Executive

About the role

We are seeking a results‑driven Digital Marketing Executive to join our dynamic team. You will help shape and execute digital campaigns that support our tourism‑focused services while collaborating with internal teams and external partners.

Key responsibilities

• Execute digital marketing campaigns in line with the department’s strategy.
• Create, schedule, and publish content across Google Ads, Meta Ads, and other digital channels.
• Monitor and optimise campaign performance, preparing regular performance reports.
• Maintain marketing databases, records, and coordinate follow‑up activities with agencies and vendors.
• Support planning and execution of events, trade shows, activations, and special projects.
• Assist in developing sales presentations and corporate marketing materials.
• Research market trends, tourism industry updates, and competitor activities to identify improvement opportunities.

Required profile

• Bachelor’s degree in Marketing, Communications, Advertising or a related field.
• 2–4 years of experience in marketing, with a focus on digital marketing and project coordination.
• Experience in tourism, hospitality, or service industries is a plus.
• Strong organisational, time‑management and communication skills.

Required skills

• Google Ads
• Meta Business Suite
• Google Analytics 4 (GA4)
• Canva
• Video editing
• Social media management
• WordPress (preferred)
• Basic knowledge of AI tools

What we offer

• Net base salary paid bi‑weekly.
• 12 vacation days plus a 25% vacation bonus.
• 15 days of year‑end bonus (Aguinaldo).
• Social Security (IMSS) from day one.
• Medical, dental and telemedicine coverage.
• Accidental death insurance and monthly savings fund.
• Meal allowance, monthly commissions and career development plan.