Email Marketing Manager

About the role

This role is a high‑impact opportunity to shape customer relationships and drive long‑term growth for a fast‑growing consumer brand. Based in Mexico, you will own lifecycle marketing strategies across email, SMS, subscriptions, and retention initiatives.

Key responsibilities

• Develop and scale lifecycle marketing programs that improve retention, engagement, and revenue across multiple channels.
• Own the email and SMS strategy, including campaign calendars, automated flows, and lifecycle communications.
• Build, optimize, and maintain customer journeys for welcome, browse abandonment, cart abandonment, post‑purchase, cross‑sell, upsell, subscription, win‑back, and re‑engagement flows.
• Manage SMS campaigns and automations, continuously improving engagement and conversion performance.
• Create advanced segmentation and personalization strategies based on behavior and lifecycle stages.
• Collaborate with creative teams to produce compelling email and SMS content.
• Establish and execute an experimentation roadmap covering subject lines, messaging, offers, timing, segmentation, creative assets, and landing pages.
• Analyze performance metrics, build reporting dashboards, and communicate actionable insights.
• Partner with growth, product, CX, CRO, and leadership teams to ensure consistent customer interactions.

Required profile

• Data‑driven lifecycle marketing professional with a deep understanding of customer behavior.
• Minimum 3 years of hands‑on experience in lifecycle, email, or retention marketing.
• Proven track record of building high‑performing retention programs.
• Strong execution skills and ability to translate strategy into measurable results.

Required skills

• Klaviyo for campaign management and segmentation.