Email Marketing Specialist

About the role

The Email Marketing Specialist will independently execute and support daily email marketing campaigns, ensuring timely delivery and optimal performance. Working under general supervision, you will manage email databases, implement campaign elements, and contribute to continuous improvement of email processes.

Key responsibilities

• Set up, test, deploy, and monitor day‑to‑day email campaigns.
• Maintain and segment email lists, perform imports and data hygiene.
• Support A/B and multivariate testing and provide initial performance insights.
• Collaborate with internal teams to gather content and align communications.
• Track campaign performance, generate reports, and ensure compliance with CAN‑SPAM and GDPR.
• Identify opportunities to automate and enhance email processes.

Required profile

• 2‑5 years of professional experience in digital marketing with a focus on email marketing.
• Proven ability to work independently, manage multiple priorities, and meet tight deadlines.
• Strong communication, writing, and organizational skills with attention to detail.

Required skills

• Experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or Marketo.
• Proficiency in using email analytics platforms to track and report performance.
• Familiarity with HTML and CSS for email template customization.

What we offer

• Benefits that exceed Mexican labor law requirements.
• A collaborative, inclusive environment that values your contributions.
• Opportunities for continuous professional growth through training and mentoring.
• Access to cutting‑edge tools and a supportive global team.