Growth Manager, Digital Marketing

About the role

Whirlpool is seeking a strategically minded and execution‑oriented Growth Manager to drive scalable online revenue across key Latin American markets, primarily Mexico, Argentina, and Colombia. You will lead conversion‑focused initiatives on both owned brand websites and third‑party marketplaces such as Mercado Libre and Amazon.

Key responsibilities

• Develop and execute data‑driven growth strategies for D2C sites and marketplace storefronts, aligning ROAS, CLTV, conversion rate, and GMV targets with regional leadership.
• Lead performance marketing campaigns across paid channels (Meta, Google, TikTok, Mercado Ads, Amazon Ads).
• Drive organic growth through full‑funnel SEO optimization for owned sites and marketplace product detail pages.
• Manage agencies and performance budgets, ensuring optimal allocation based on market performance.
• Build and optimize multi‑touch CRM and marketing automation funnels (email, SMS, push, WhatsApp) to improve retention and repeat purchases.
• Segment customer bases to create personalized post‑purchase and re‑engagement campaigns.
• Collaborate with Content, Design, and Editorial teams to test and scale high‑converting creative assets.

Required profile

• Proven experience in digital marketing, e‑commerce, and performance‑driven growth initiatives.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Experience managing cross‑functional teams and external agencies.
• Ability to work in fast‑paced, results‑focused environments across multiple Latin American markets.

Required skills

• Meta (Facebook) Ads
• Google Ads
• TikTok Ads
• Marketplace Ads (Mercado Ads, Amazon Ads)
• Search Engine Optimization (SEO)
• CRM and marketing automation (email, SMS, push, WhatsApp)
• Performance budgeting and agency management

What we offer

• Opportunity to shape digital growth for a global home‑appliance leader.
• Collaborative environment with cross‑functional teams.
• Exposure to leading brands such as Whirlpool, KitchenAid, and Maytag.