Manager, Audiences & Data Strategy

About the role

The Manager, Audiences & Data Strategy will lead the design, governance, and measurement of Colgate’s first‑party data ecosystem across Latin America. Positioned at the intersection of AdTech, MarTech, and paid media, the role owns the full lifecycle of first‑party data and drives programmatic and paid social strategies that turn data streams into actionable commercial insights.

Key responsibilities

• Develop and execute regional media segmentation and audience strategies across digital channels while overseeing agency partners for programmatic trading desks and social platforms.
• Establish data acquisition playbooks, manage progressive profiling in Salesforce Marketing Cloud, and implement privacy‑safe targeting within Data Clean Rooms.
• Maintain a standardized campaign taxonomy using tools such as Claravine and MediaTools to ensure full data integration compliance.
• Optimize central database pipelines (Datorama/Marketing Cloud Intelligence, data warehouses) and create automated reporting templates.
• Lead the regional CDP and DMP platforms to improve profile stitching, audience match rates, and syndication speed.
• Collaborate with Retail Media, local brand teams, and Global IT to align media dimensions with corporate goals and monitor AdTech health.

Required profile

• Bachelor’s degree in Marketing, Business Analytics, Data Science or a related engineering field.
• 5+ years of progressive experience in data‑driven media buying, programmatic operations, or technical CRM architectures.
• Experience working in a network media agency trading desk or managing multi‑market regional strategies for a multinational.
• Proven project‑management capabilities.
• Advanced proficiency in English.

Required skills

• Salesforce Marketing Cloud
• Facebook Ads
• Demand‑Side Platforms (DSPs)
• MySQL data querying
• Datorama / Marketing Cloud Intelligence
• Data Warehouses
• Customer Data Platforms (CDP)
• Data Management Platforms (DMP)
• Claravine
• MediaTools