Performance Marketing Manager LATAM

About the role

Factorial, an all-in-one HR software company founded in 2016, is looking for a Performance Marketing Manager to drive customer acquisition and growth through paid channels in the Mexican market. The role reports to the Global Expansion team and Paid Growth leadership, and focuses on turning campaigns into qualified pipeline, new customers and recurring revenue.

Key responsibilities

• Own and optimize paid acquisition channels such as Google Ads, LinkedIn Ads, Meta Ads and other relevant platforms for Mexico.
• Develop and run performance strategies focused on qualified pipeline, cost per deal and MRR growth.
• Work with the LATAM Sales Development team to improve lead quality and full-funnel conversion.
• Build a test-and-learn roadmap across bidding strategies, targeting, messaging and ad formats for the Mexican audience.
• Collaborate with CRO and Content teams to improve landing pages, ad creatives and conversion rates.
• Analyze campaign performance and link marketing spend to closed-won deals and recurring revenue.
• Test new acquisition channels and growth opportunities in the Mexican B2B landscape.
• Own performance marketing reporting and ensure accurate attribution and data-driven decisions.

Required profile

• 3-5 years of experience in performance marketing, ideally in SaaS, B2B or lead-generation settings.
• Proven track record of scaling paid acquisition campaigns while improving efficiency and business results.
• Data-driven mindset, able to turn campaign performance into growth strategies.
• Commercial mindset linking marketing metrics to pipeline, customer acquisition and revenue.
• Proactive, self-driven team player comfortable in cross-functional and international environments.
• Professional fluency in English and native Spanish.

Required skills

• Google Ads, LinkedIn Ads and Meta Ads
• GA4
• Ad copywriting and creative performance testing

What we offer

• High-growth, multicultural and friendly environment
• Language exchange at Factorial
• Grocery vouchers, free coffee and tea, breakfast and snacks
• Private health insurance, including nutrition and therapy support
• Wellhub (Gympass)