PR & Content Marketing Specialist

About the role

Plan A Technologies is looking for a PR & Content Marketing Specialist who can shape the brand narrative and drive inbound growth for a B2B technology firm. The ideal candidate is a master storyteller with a proven track record of turning complex tech concepts into high‑conversion content.

Key responsibilities

• Co‑author and execute the overall brand and content strategy across digital channels.
• Create client‑facing collateral such as proposals, brochures, and targeted campaigns to capture high‑value leads.
• Build relationships with journalists, tech bloggers, and influencers to secure earned media coverage.
• Author white papers, op‑eds, and infographics on emerging technology trends.
• Develop engaging social media content that amplifies the brand voice.
• Apply on‑page SEO best practices to ensure content ranks well.
• Identify and submit applications for industry awards.
• Track performance metrics (open rates, CTRs, conversions) and optimize outreach.

Required profile

• 5+ years of experience in PR, content marketing, or journalism, preferably in B2B tech.
• Exceptional English writing ability, adaptable between thought‑leadership and conversational tones.
• Demonstrated success across email, blog, social, and long‑form digital campaigns.
• Strong understanding of search intent, keyword integration, and content optimization.
• Ability to manage multiple high‑priority campaigns in a fast‑paced environment.

Required skills

• SEO optimization and on‑page best practices.
• Content strategy development.
• Media relations and influencer outreach.