Senior SEO Content Strategist

About the role

We are seeking a Senior SEO Content Strategist to own and accelerate organic growth for a high‑growth fintech and cryptocurrency platform. You will shape the SEO roadmap, create high‑impact content, and drive measurable organic conversions in a fast‑moving digital environment.

Key responsibilities

• Develop and execute a complete organic growth strategy, including keyword research, competitive analysis, SEO roadmap, and performance targets.
• Implement technical SEO improvements such as website architecture, crawlability, page speed, schema markup, internal linking, and Core Web Vitals.
• Partner with developers and designers to ensure new product launches follow SEO best practices.
• Manage SEO tools and reporting platforms (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog) to identify opportunities and provide insights.
• Create and optimize content strategies across blogs, landing pages, and educational resources.
• Write and edit accurate, engaging content on complex fintech and cryptocurrency topics while maintaining compliance.
• Conduct content audits to refresh and improve existing libraries.
• Lead digital PR initiatives, outreach via HARO, Qwoted, and secure high‑authority media coverage.
• Monitor backlink performance, domain authority, and earned media impact.
• Collaborate with cross‑functional teams to align organic growth with broader business objectives.

Required profile

• 5‑7 years of combined SEO and content marketing experience, preferably in fintech, cryptocurrency, financial services, or another regulated industry.
• Proven track record of increasing organic traffic, improving rankings, and driving conversions through SEO strategy and execution.

Required skills

• Keyword research
• Competitive analysis
• Technical SEO (website architecture, crawlability, page speed, schema markup, internal linking, Core Web Vitals)
• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• Content creation
• Digital PR
• HARO
• Qwoted