Senior Specialist Advertising & Social Media B2B

About the role

We are seeking a Senior Specialist in Advertising & Social Media B2B to support integrated marketing communication initiatives across Latin America. The role works closely with the Marketing Manager to design, execute and optimise advertising and social media programmes that boost brand awareness and drive business results.

Key responsibilities

• Plan and execute social media marketing campaigns across multiple platforms.
• Prepare media plans, campaign briefings, creative calendars and audience‑targeting documentation.
• Support the implementation and day‑to‑day execution of advocacy, PR and communication programmes.
• Contribute to integrated communication initiatives across LATAM, handling both strategic and operational tasks.
• Coordinate cross‑market communication initiatives and campaign execution as a key support to the Manager.
• Collaborate with media and creative agencies on campaign implementation, creative development and media execution.
• Deliver monthly campaign metrics and performance reports on time.
• Assist in media‑planning activities, including campaign updates, creative rotations and internal approvals.
• Analyse campaign performance data and provide insights for optimisation.
• Support budget tracking, invoice monitoring and basic financial reconciliation for marketing activities.

Required profile

• Bachelor’s degree in Marketing, Communications, Advertising, Business Administration or a related field.
• 2–5 years of experience in advertising, social media, digital or integrated marketing.
• Advanced written and spoken Spanish and English.
• Proven ability to work autonomously and manage multiple projects simultaneously.
• Analytical mindset with experience interpreting performance data.
• Experience collaborating with creative, media and PR agencies is preferred.

Required skills

• Social media campaign execution
• Multi‑channel advertising support
• Media planning
• Campaign briefing and creative calendar management
• Content development
• Agency coordination
• Performance data analysis
• Budget tracking and invoice monitoring