SEO & AI Search Analyst

About the role

We are seeking an experienced SEO & AI Search Analyst to drive organic growth, improve search visibility, and strengthen brand authority across traditional search engines and emerging AI‑powered platforms. You will design and execute SEO, content, local search, and Generative Engine Optimization (GEO) strategies that increase discoverability, qualified traffic, and lead generation.

Key responsibilities

• Develop and implement comprehensive SEO strategies for multiple websites and brands.
• Conduct technical SEO audits, monitor indexing, crawlability, and Core Web Vitals, and apply recommendations.
• Perform keyword, entity, and search‑intent research to optimize site architecture and on‑page elements.
• Design and execute AI‑search and GEO tactics to improve visibility on ChatGPT, Gemini, Perplexity, Copilot, and other AI platforms.
• Track AI‑generated brand mentions, citations, and visibility trends, and refine strategies accordingly.
• Create and manage content plans, topic clusters, and detailed briefs aligned with SEO, GEO, and lead‑generation goals.
• Collaborate with web development, content, and local teams to ensure technical and editorial quality.
• Stay up‑to‑date with Google algorithm updates, AI search trends, and industry best practices.

Required profile

• Strong analytical mindset with a data‑driven approach.
• Curiosity about how users discover information through both classic and AI‑driven search.
• Proven experience delivering measurable SEO and AI‑search results.
• Ability to translate complex technical findings into actionable business recommendations.

Required skills

• SEO strategy development
• Technical SEO audits
• Core Web Vitals optimization
• Keyword and entity research
• AI‑powered search optimization
• Generative Engine Optimization (GEO)
• Content strategy and creation
• Local SEO implementation