SEO Content Strategist

About the role

Scale Army is looking for an SEO Content Strategist to turn organic channels into a predictable revenue source. You will own the end‑to‑end strategy across SEO, AEO, social and other content avenues, working with a full marketing team and AI experts.

Key responsibilities

• Design and execute a comprehensive organic growth strategy that drives measurable pipeline, not just traffic.
• Lead SEO and AI Engine Optimization (AEO) efforts, including keyword strategy, content architecture, on‑page and off‑page tactics, and positioning for AI‑generated answers.
• Set editorial standards, manage the content calendar, and produce or edit content across blog, webinars, newsletters and social.
• Collaborate with CRO and paid‑media teams to align conversion goals and amplify successful organic assets.
• Implement AI‑powered workflows, prompt engineering and tool evaluation to boost team productivity.

Required profile

• 5+ years in content marketing with at least 2 years in a senior role.
• Proven record of growing organic traffic and converting it into B2B or SaaS pipeline.
• Deep, hands‑on expertise in SEO and AEO, including knowledge of how large language models crawl and cite content.
• Ability to work US business hours while based in LATAM, Africa or Eastern Europe.

Required skills

• SEO (keyword research, on‑page & off‑page optimization)
• AEO (AI Engine Optimization for LLMs)
• Content architecture and editorial planning
• AI prompting and workflow automation tools
• Experience with AI platforms such as ChatGPT, Perplexity, Google AI Overviews