SEO Strategist / GEO Lead

About the role

This full‑time, on‑site position in Cozumel will lead the search strategy for a portfolio of international healthcare and community websites. You will design and own the SEO and geographic‑modifier program from the ground up, reporting directly to senior leadership.

Key responsibilities

• Own end‑to‑end search strategy, setting keyword targets, GEO modifiers and priorities across all properties.
• Design and build a GEO‑modifier system for Cozumel, medical‑tourism and behavioral‑health intent across the US, Canada and Mexico.
• Conduct keyword research, competitor analysis and SERP gap analysis to guide content creation and placement.
• Perform on‑page optimization including titles, meta tags, headers, internal linking, alt text and site structure.
• Manage local SEO assets such as Google Business Profile, local citations, schema and multi‑market geographic targeting.
• Run technical SEO audits (crawlability, indexation, site speed, schema, redirects) and direct the web developer on required fixes.
• Track rankings, organic traffic and conversions in GA4 and Search Console, reporting results to leadership.
• Oversee the maturation of GEO modifiers over typical 3‑4 month ranking windows and adjust proactively.
• Maintain backlink profile health, handle disavows and execute ethical link‑building campaigns.
• Ensure all content meets EEAT standards for healthcare and behavioral‑health branding.
• Guide content and development teams on what to build and publish based on search opportunities.

Required profile

• 5+ years of SEO experience with a proven record of independently driving strategy and organic growth.
• Deep expertise in geographic/local SEO and building GEO‑modifier strategies across multiple markets.
• Strong on‑page and technical SEO skills, able to interpret crawl reports and specify developer fixes.
• Proficiency with GA4, Google Search Console and a professional SEO suite such as Ahrefs, Semrush or Moz.
• Demonstrated ability to work with minimal supervision and set own priorities.

Required skills

• GA4
• Google Search Console
• Ahrefs
• Semrush
• Moz

What we offer

• Full room and board accommodation provided on‑site in Cozumel.
• Opportunity to shape the SEO program for a global network of Christ‑centered clinics and communities.