SEO/GEO Specialist

About the role

Fetchly is looking for an SEO/GEO Specialist to lead and execute search engine and generative engine optimisation initiatives across its web and mobile projects. The role combines technical SEO expertise with data‑driven market analysis to boost organic visibility and drive qualified traffic.

Key responsibilities

• Develop and implement comprehensive SEO and GEO strategies to improve organic search visibility and traffic.
• Conduct market and intent analytics to align optimisation efforts with business goals.
• Optimise site architecture, schema markup, and crawlability to enhance technical SEO performance.
• Leverage AI tools and techniques to maximise content visibility and engagement.
• Collaborate with developers and content creators to ensure SEO best practices are integrated.
• Manage SEO projects, timelines, and deliverables within a hybrid work environment.
• Monitor and report on SEO and GEO performance metrics, providing actionable insights.

Required profile

• Proven experience in SEO and Generative Engine Optimization strategies.
• Strong knowledge of technical SEO, including site architecture, schema, and crawlability.
• Expertise in market and intent analytics to drive targeted optimisation.
• Advanced English proficiency (C1–C2) for clear communication and content optimisation.
• Project‑management skills with the ability to coordinate multiple initiatives.

Required skills

• SEO
• Generative Engine Optimization
• Technical SEO (site architecture, schema markup, crawlability)
• Market and intent analytics
• AI visibility optimisation tools