Sr Manager, Communications and PR LATAM

About the role

Mattel is looking for a Sr Manager to lead its Communications and PR function across Latin America, its second-largest international market. The role provides strategic leadership for enterprise communications, executive communications, corporate reputation, issues management and PR supporting the manufacturing facility in Mexico, government relations and integrated Brand & Franchise PR.

Key responsibilities

• Develop and execute regional communications strategies aligned with corporate, commercial and brand priorities.
• Serve as strategic communications advisor to regional leadership on reputation, executive visibility, issues management and business communications.
• Oversee Brand & Franchise PR across LATAM and lead communications for the Montoi manufacturing facility, including proactive and crisis communications.
• Create PR plans and results for government affairs programs that support Mattel's growth in Latin America.
• Integrate corporate and brand communications so there is one coordinated external voice.
• Direct the regional PR agency network, overseeing campaign strategy, execution and measurement.
• Lead crisis communications and reputation management, working with global and regional stakeholders and with government affairs.
• Build and develop the LATAM Communications team through the Senior Public Relations Associate.
• Foster collaboration between Global Communications, regional functions and local markets, and champion modern practices, measurement frameworks and AI-enabled tools.

Required profile

• Bachelor's degree in Business Analytics, Engineering, Finance, Actuarial Science, Business or a related field.
• 5-7 years of experience in Business Intelligence, Business Analytics, Commercial Planning or related roles.
• Background in toys, technology or retail (combination preferred).
• Regional experience in matrix organizations (MX/BR); a similar position in an international FMCG firm is a plus.
• Fluent in Spanish and English.

Required skills

• Advanced SQL, advanced Excel with macros, Power Query and Power Pivot.
• Data and BI tools: Tableau, Google BigQuery and Google Cloud, IBM Cognos, Alteryx, Dataprep, ThoughtSpot, Microsoft 365.
• Data governance (advanced) and data quality (intermediate, preferred).
• Agile methods (Scrum/Kanban, preferred) and generative AI (intermediate, preferred).
• Python (nice to have).