Trade Marketing Coordinator

About the role

Dior is seeking a proactive Trade Marketing Coordinator to shape and execute in‑store events and animation strategies across fragrance, makeup, and skincare categories. The role directly influences sales performance, brand positioning, and the luxury customer experience.

Key responsibilities

• Collaborate with Product Managers to implement annual launch strategies and promotional plans for key commercial dates.
• Conceptualize, propose, and execute memorable in‑store animations for periods such as Valentine’s Day, Mother’s/Father’s Day, Black Friday, and Christmas.
• Design, negotiate, and roll out the annual trade marketing plan, ensuring alignment with commercial and brand objectives.
• Coordinate event implementation with regional teams, maintaining compliance with global guidelines and standards of excellence.
• Create detailed activation manuals and communicate instructions to retail, sales, logistics, and agency partners.
• Prepare qualitative and quantitative performance reports, tracking KPIs, sell‑out sales, and ROI.
• Monitor competitor activities, produce strategic photographic analyses, and suggest improvements.
• Diagnose point‑of‑sale performance by axis, franchise, and ranking to identify growth opportunities and propose targeted activations.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in trade marketing, event development, and in‑store activations within the luxury, beauty, or premium consumer sector.
• Strategic thinking, results orientation, and strong project‑management and leadership abilities.
• Creative mindset with a commercial focus, excellent communication and presentation skills.
• High level of organization, attention to detail, and strong problem‑solving and decision‑making capabilities.
• Emotional intelligence, collaborative teamwork, and the ability to lead multidisciplinary meetings.

Required skills

• Intermediate‑advanced proficiency in Microsoft Excel.