Art Director (Global Brand & Visual Strategy)

About the role

Nielsen is looking for an Art Director to lead visual direction across global brand campaigns, digital marketing, events and executive communications. Reporting to the Creative Director, the role translates complex media analytics into clean, compelling visuals while pioneering next-generation AI workflows to scale creative capabilities. It suits someone at the intersection of brand strategy, data-driven storytelling and generative AI design.

Key responsibilities

• Conceptualize and execute visual direction for global B2B and B2C marketing campaigns, product launches and high-impact executive decks.
• Champion the ethical and innovative use of generative AI tools to speed up storyboarding, concept testing and visual asset production without compromising brand integrity.
• Turn audience measurement data, media research and SaaS metrics into infographics, visual reports and interactive touchpoints.
• Enforce and evolve Nielsen's global visual guidelines across web, social, video, event environments and print collateral.
• Mentor internal designers, copywriters, motion designers and external agency partners from concept through final delivery.

Required profile

• 7 to 10+ years of progressive design experience, including at least 2 years as an Art Director or Senior Designer (B2B and B2C, tech, media or agency preferred).
• Bachelor's degree in Graphic Design, Visual Communications or equivalent practical experience.
• Portfolio showing corporate branding, campaign strategy, typography, data visualization and AI-assisted design.

Required skills

• Expert Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects)
• Figma
• Commercial generative AI platforms such as Adobe Firefly and Midjourney