Automotive Digital Marketing Coordinator

About the role

We are seeking an Automotive Digital Marketing Coordinator to develop and execute digital marketing strategies that strengthen our brand, generate qualified leads, and boost vehicle sales across our dealer network.

Key responsibilities

• Coordinate digital campaigns across Meta, Google, social media, email and other platforms.
• Develop and manage campaigns focused on brand awareness, lead generation, customer acquisition and vehicle sales.
• Maintain content calendars ensuring alignment with brand guidelines and commercial priorities.
• Monitor performance metrics such as CPL, CTR, conversion rates, engagement, reach and lead quality.
• Prepare monthly reports and dashboards with actionable insights and recommendations.
• Support digital strategies for new vehicle launches, commercial campaigns, events and promotions.
• Analyze dealer digital performance and identify opportunities to improve lead generation and conversion.
• Optimize paid media campaigns based on performance data and market behavior while ensuring compliance with corporate brand standards.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration or a related field.
• 3–5 years of digital marketing experience in the automotive industry.
• Proven experience managing and coordinating digital campaigns with a focus on lead generation and performance marketing.
• Strong analytical and reporting skills with professional English proficiency.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics / GA4
• CRM and lead management platforms