B2B Visual Assets Designer

About the role

The B2B Visual Assets Designer will support the creation and adaptation of visual assets for PepsiCo Foods’ Latin America portfolio, ensuring that brand communications meet the needs of B2B customers and consumers across multiple digital channels.

Key responsibilities

• Conceptualize creative visual ideas aligned with communication objectives.
• Produce graphics and edit content for desktop, web, mobile apps, and electronic devices.
• Generate fresh, innovative art graphics that follow brand and design standards for B2B channels.
• Adapt existing key visuals into banner ads, hero images, social media posts, GIFs, HTML banner ads, and both animated and static digital ads.
• Design graphic and print concepts when required.
• Represent brand concepts visually, adhering closely to point‑of‑sale execution guidelines.
• Manage projects independently and collaborate within a team.
• Prioritize multiple tasks, respond to last‑minute requests, and adapt to evolving business trends.
• Present designs to clients for approval.

Required profile

• Bachelor’s degree in advertising, graphic design, visual arts, interactive design, or a related field.
• At least 2 years of agency experience creating visual assets.

Required skills

• Proficiency with graphic design software for creating production‑ready graphics.
• Ability to develop HTML banner ads and other digital ad formats.