Commercialization Manager

About the role

As a Commercialization Manager you will drive business growth by aligning commercial strategy, marketing execution and budget investments across the LATAM region. You will act as the central connector between sales, marketing, supply chain and finance to ensure flawless delivery of commercial initiatives.

Key responsibilities

• Lead regional commercialization planning and consolidate annual sales, marketing and activation plans into an executable calendar.
• Own and manage commercialization budgets, track billbacks and optimise investments across programs, POS materials, premiums, events and sales incentives.
• Oversee end‑to‑end management of POS materials and commercial assets, from forecasting to production, delivery and market deployment.
• Plan, execute and evaluate internal commercial events such as sales meetings, product launches and incentive programs while maintaining budget discipline.
• Serve as the primary liaison between Sales, Marketing, Supply Chain and Finance to ensure plans are operationally feasible and financially sound.
• Monitor commercial performance versus plan, identify risks and opportunities, and recommend corrective actions.
• Ensure compliance with commercialization standards, including innovation launches and promotional execution.
• Provide data‑driven updates to regional leadership on progress, budget status, POS deployment and incentive effectiveness.

Required profile

• Proven experience in commercial planning and budget management within consumer goods or beverage sectors.
• Strong cross‑functional coordination skills, working closely with sales, marketing, supply chain and finance teams.
• Analytical mindset with ability to monitor performance, identify risks and propose data‑based solutions.
• Excellent project management capabilities to oversee multiple initiatives and events simultaneously.
• Ability to communicate clearly with regional leadership and drive alignment across stakeholders.

Required skills