Country Manager Mexico

About the role

The Country Manager will lead ViewSonic’s business in Mexico, driving revenue growth, market expansion and brand positioning. Reporting to the GM of Latin America, you will shape strategy across sales, marketing, operations and partner development while aligning with global objectives.

Key responsibilities

• Define and execute the country strategy, identifying growth opportunities and competitive positioning.
• Own full P&L responsibility, set revenue targets, forecast, budget and optimise margins.
• Lead sales and channel development, building relationships with distributors, resellers and enterprise accounts.
• Oversee local marketing initiatives, brand building, demand generation and partner programs.
• Ensure operational excellence in forecasting, inventory, logistics and business processes.
• Support the General Manager with market insights to refine overall business strategy.
• Represent ViewSonic at trade shows, industry events and executive meetings.

Required profile

• Bachelor’s degree in Business Administration, Marketing or related field (MBA preferred).
• Fluent in Spanish and English.
• 8‑10 years of progressive experience in sales, channel management or general management within technology or consumer electronics.
• Proven track record managing country‑level operations with revenue growth.
• Strong leadership, communication and stakeholder management abilities.

Required skills