Creative Strategist

About the role

Zenit Corp is seeking a Creative Strategist to shape the strategic direction of creative assets across multiple e‑commerce brands. You will translate customer insights and market research into actionable creative concepts that drive measurable business results.

Key responsibilities

• Conduct deep customer, competitor and platform research to uncover pain points, motivations and market opportunities.
• Develop strategic creative briefs for paid ads, UGC campaigns, video hooks, landing pages and product launches.
• Collaborate with designers, editors, copywriters and media buyers to ensure creative execution aligns with strategic goals.
• Monitor campaign performance metrics (CTR, CPA, ROAS, conversion rate, retention) and provide data‑driven recommendations for optimization.
• Maintain a library of messaging frameworks, positioning opportunities and testing hypotheses for future campaigns.

Required profile

• Strong analytical mindset with a passion for understanding consumer behavior.
• Excellent written communication skills to craft clear, concise creative briefs.
• Ability to work cross‑functionally with design, media buying and marketing leadership.
• Experience in e‑commerce or digital advertising environments is preferred.

Required skills