Creator Marketing & Operations Specialist – TikTok Shop (Mexico)

About the role

Join TikTok Shop’s fast‑growing commerce team in Mexico as a Creator Marketing & Operations Specialist. You will help shape the affiliate program, create marketing assets, and support creators throughout their journey, working closely with the Creator Marketing Lead and cross‑functional partners.

Key responsibilities

• Co‑design the affiliate program marketing strategy and identify growth levers for each creator segment.
• Translate channel and community performance data into creative briefs and message frameworks aligned with the creator journey.
• Produce high‑quality marketing pieces, run experiments with clear metrics, and scale successful tactics.
• Coordinate freelancers, agencies, and internal design/video teams to ensure timely delivery.
• Manage the monthly editorial calendar, aligning campaigns with e‑commerce seasons (Hot Sale, Buen Fin) and program milestones.
• Adapt global and regional marketing materials to the Mexican market context.

Required profile

• 2+ years of experience in growth, content, brand, digital agency, creator/influencer marketing, or CRM.
• Hands‑on experience producing data‑driven content for social networks and creators.
• Strong storytelling and copywriting abilities.
• Good knowledge of TikTok and its creator ecosystem.
• Intermediate or higher English proficiency.

Required skills

• SQL
• Looker
• Tableau (or similar data‑visualisation tools)
• Email marketing / CRM platforms
• Creative production tools (e.g., Adobe suite)