CRM Lead

About the role

Slice is looking for a hands‑on CRM Lead to shape and execute multi‑channel campaigns that serve both consumers and independent restaurant owners. You will work primarily with Braze to build, test, and optimise lifecycle automation that drives repeat purchases and supports owners in competing with larger franchises.

Key responsibilities

• Design, implement and maintain Braze Canvas flows, segmentation, and subscription group logic.
• Own end‑to‑end campaign execution, quality assurance and platform hygiene.
• Collaborate with data, marketing, and engineering teams to build the infrastructure for next‑generation automation.
• Develop and iterate CRM strategy for both B2C and B2B audiences.
• Analyse campaign performance, run holdout tests and measure lift.

Required profile

• 3‑5 years of experience in marketing ops, CRM or growth ops within a multi‑channel B2C/B2B environment.
• Deep expertise with Braze, including Canvas, segmentation, content blocks and campaign QA.
• Comfortable working in data‑driven settings and building clean systems from imperfect data.
• Strong written and verbal English communication skills for both technical and non‑technical audiences.

Required skills

• Braze
• HTML
• CSS
• Liquid templating