Digital Campaign & Virtual Events Specialist

About the role

Arrow Electronics is looking for a Marketing Digital Campaign & Virtual Events Specialist to join its Marketing Center of Excellence in Guadalajara. The role covers end-to-end planning, execution and optimization of webinars and virtual events delivered to global audiences, in a hybrid setting (3 days in the office, 2 days from home).

Key responsibilities

• Build and launch digital demand-generation campaigns, configuring audience segments, automated email nurture flows and conversion-optimized landing pages.
• Plan and run live webinars and virtual events, including setup, registration, live production, recording and post-event follow-up.
• Manage event logistics on platforms such as Microsoft Teams Live, ON24 or GoToWebinar, and act as platform administrator (templates, access, troubleshooting, engagement features).
• Coordinate invitations, registrations, email communications and reminders, and train and support speakers through rehearsals and live technical moderation.
• Manage a global virtual events calendar and collaborate with regional marketing teams across time zones.
• Work with external agencies and vendors, overseeing budgets and delivery.
• Track event performance and prepare post-event reports on attendance, engagement and lead/pipeline attribution.

Required profile

• Hands-on experience planning and delivering webinars or virtual events end-to-end.
• Experience with marketing automation, email campaigns, landing pages and webinar platforms.
• Experience with virtual event platforms (Microsoft Teams Live, ON24, GoToWebinar or similar).
• Ability to manage and support speakers and stakeholders in a live, high-pressure environment.
• Experience working internationally with cross-regional teams and time zones.
• Solid understanding of post-event reporting, engagement metrics and marketing performance tracking.

What we offer

• Hybrid work: 3 days in the office, 2 days from home.
• Monthly salary of 31,575 to 41,580 MXN, with possible variation by location, experience and education.
• Christmas bonus, vacation premium, 12 vacation days plus 2 floating days.
• Vision and dental assistance, life insurance and healthcare insurance.
• Food and restaurant vouchers, savings fund and employee discount program.