Digital Marketing Analyst

About the role

NEOGEN is looking for a Digital Marketing Analyst to support its LATAM digital marketing team. You will manage social media channels, execute campaign strategies, and create digital assets while ensuring brand compliance and data‑driven decision making.

Key responsibilities

• Manage Facebook, LinkedIn, and Instagram accounts for the LATAM region.
• Execute campaign strategies and build email templates, forms, and landing pages in Eloqua.
• Perform SEO, website optimization, and routine maintenance.
• Assign new leads to sales representatives in Salesforce CRM.
• Collect and analyze data from social media, Google, and Eloqua to produce digital performance reports.
• Maintain brand guidelines, QMS documentation, and OHS compliance.

Required profile

• Bachelor’s degree in Marketing or related field.
• At least 1 year of relevant experience (2 years preferred).
• Strong knowledge of marketing principles, Microsoft Office, CRM, and marketing automation.
• Experience with Eloqua and Salesforce is preferred.

Required skills

• Eloqua
• Salesforce
• Facebook, LinkedIn, Instagram
• Google Analytics
• SEO / SEM
• Google Ads, Meta Ads, LinkedIn Ads
• UX/UI design
• Microsoft Office
• CRM systems
• Business intelligence tools