Director Brand Communications

About the role

The Director of Brand Communications will lead the planning, organization, and execution of the communication strategy and brand calendar across the LAM market sub‑units. This senior role focuses on consumer‑driven initiatives, ensuring brand credibility and market‑share growth through consistent, omni‑channel activation.

Key responsibilities

• Drive the annual and seasonal activation plan, integrating campaigns, artists, influencers, events and community initiatives.
• Ensure delivery of campaign tools and content across media, digital, apps, social, PR, retail and trade marketing on time and in full.
• Create and adapt brand communication assets for local relevance, following global approvals.
• Establish processes with regional activation and local communications teams to gather input, deliver tools and approve execution plans.
• Provide feedback to global brand teams to optimise marketing tools for market needs.
• Maintain and update the seasonal and annual brand calendar with omni‑channel activities.
• Brief and manage internal or external resources for localized marketing content.
• Coordinate with brand, commercial and creative teams to ensure alignment and budget compliance.
• Monitor performance against brand and business KPIs, conduct post‑campaign analysis and drive continuous improvement.

Required profile

• Proven experience in planning and executing brand communication strategies across multiple markets.
• Strong consumer‑centric mindset with ability to translate insights into effective campaigns.
• Demonstrated leadership in managing cross‑functional teams and external partners.
• Excellent project management skills, ensuring on‑time and on‑budget delivery.
• Ability to analyse performance data and implement improvements.

Required skills