Influencer Marketing Manager

About the role

Félix is seeking an Influencer Marketing Manager to own the end‑to‑end influencer program. You will shape strategy, negotiate partnerships, launch campaigns and measure impact to drive user acquisition, engagement and retention.

Key responsibilities

• Develop and execute a comprehensive influencer marketing strategy aligned with growth and brand goals.
• Identify and segment key creator communities that resonate with the target audience.
• Define campaign objectives, messaging frameworks and creator selection criteria.
• Design and manage a workflow for influencer outreach, from prospecting to conversion, using automation tools for follow‑ups.
• Source, evaluate, recruit and onboard influencers, ensuring fit with brand values.
• Collaborate with Growth, Brand, Product Marketing and Analytics teams to integrate influencer efforts with broader initiatives.
• Track performance metrics, analyze results and optimize future campaigns.

Required profile

• Strong creative storytelling ability combined with a data‑driven mindset.
• Deep understanding of how creators influence culture, trust and consumer behavior.
• Focus on measurable outcomes such as acquisition, engagement and retention.
• Proven experience working cross‑functionally in fast‑moving environments.

Required skills

What we offer

• Opportunity to shape influencer strategy for a high‑growth fintech startup.
• Collaborative, transparent culture with a mission to serve an underserved community.
• Access to cutting‑edge technology including AI, blockchain and stablecoins.