Internet Marketing Analyst

About the role

The Internet Marketing Analyst will support trade shows, digital campaigns, marketing automation, lead management and content localization across Mexico, Brazil and North America. Working closely with sales, product, engineering and regional teams, the role ensures marketing activities drive customer engagement, demand generation and business growth.

Key responsibilities

• Plan and execute regional trade shows, webinars, seminars and industry events, handling logistics, promotional materials and lead capture.
• Coordinate event promotion and post‑event follow‑up with sales to maximise engagement and opportunities.
• Develop and run digital marketing campaigns, including email, lead‑nurturing programs and automation workflows.
• Support audience segmentation, campaign deployment and optimisation through performance monitoring and data analysis.
• Create, translate and localise customer‑facing content such as emails, landing pages, web content and digital assets.
• Build and maintain landing pages and web forms, ensuring seamless integration with CRM and marketing automation platforms.
• Manage lead tracking, routing and lifecycle processes to ensure accurate data and effective conversion.
• Monitor and report on campaign, lead and event metrics, providing insights for continuous improvement.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• 1–3 years of experience in marketing, digital marketing or communications.
• Experience working with CRM systems and marketing automation platforms.

Required skills

• CRM systems
• Marketing automation platforms (e.g., Marketo, HubSpot, Eloqua)
• Email marketing and lead‑nurturing tools
• Audience segmentation and data analysis
• Landing‑page creation and web‑form management
• Integration of marketing assets with CRM