Junior Brand Manager – FMCG

About the role

Danone is seeking a strategic and consumer‑centric Junior Brand Manager to develop and execute innovative marketing strategies that drive sustainable growth. You will work cross‑functionally to build strong brands, identify growth opportunities, and deliver impactful initiatives that deepen our connection with consumers.

Key responsibilities

• Develop and execute brand strategies and annual growth plans aligned with business objectives.
• Analyze consumer behavior, market trends, competitive dynamics, and category performance to uncover growth opportunities.
• Lead integrated marketing campaigns across multiple touchpoints, ensuring consistent brand positioning and messaging.
• Manage innovation projects and product launches from concept through market execution.
• Own and optimise the marketing budget to ensure efficient resource allocation and strong ROI.
• Partner with external agencies and suppliers to deliver best‑in‑class marketing initiatives.
• Collaborate with Sales, Trade Marketing, Finance, Supply Chain, and Consumer Insights teams to achieve business goals.
• Monitor and report on brand performance, sales results, market share, and key marketing KPIs.
• Identify risks and opportunities, recommending actions to accelerate growth and strengthen brand equity.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3‑5 years of experience in brand management within the FMCG industry.
• Proven track record in brand strategy development, innovation, and marketing execution.
• Strong analytical capabilities and experience leveraging market and consumer insights.
• Experience managing integrated campaigns, product launches, and cross‑functional projects.
• Advanced English preferred.

Required skills

• Brand strategy and portfolio management.
• Market and consumer analysis.
• Innovation and product development processes.
• Budget management and ROI evaluation.
• Marketing planning and campaign execution.
• Business and financial acumen.