Marketing Digital Campaign & Virtual Events Specialist

About the role

Arrow is seeking a detail‑oriented Marketing Digital Campaign & Virtual Events Specialist to join its Marketing Center of Excellence. You will own the end‑to‑end planning, execution, and optimization of webinars and virtual events for global audiences.

Key responsibilities

• Build and launch digital demand‑generation campaigns, configuring audience segments, automated email nurture tracks, and conversion‑optimized landing pages.
• Plan, execute, and manage live webinars and virtual events, handling setup, registration, live production, recording, and post‑event follow‑up.
• Manage event logistics on platforms such as Microsoft Teams Live, ON24, GoToWebinar, ensuring seamless attendee and speaker experiences.
• Coordinate invitations, registrations, email communications, reminders, and real‑time monitoring of registrations.
• Train and support internal and external speakers, providing platform guidance, rehearsals, and live technical moderation.
• Administer virtual event platforms, maintain templates, troubleshoot issues, and enhance engagement features like polling and Q&A.
• Maintain a global virtual events calendar and collaborate with regional marketing teams across time zones.
• Work with external agencies and vendors for additional production support, overseeing budget and delivery.
• Track event performance and prepare post‑event reports covering attendance, engagement metrics, and lead attribution.

Required profile

• Hands‑on experience planning and delivering webinars or virtual events end‑to‑end.
• Experience with marketing automation platforms, email campaign builds, landing pages, and webinar platforms.
• Strong operational and process‑driven mindset with attention to detail.
• Ability to manage and support speakers in a live, high‑pressure environment.
• Experience working in an international context with cross‑regional teams and time zones.

Required skills

• Microsoft Teams Live
• ON24
• GoToWebinar
• Marketing automation platforms (e.g., email campaign tools, landing page builders)

What we offer

• Competitive financial compensation with various plans.
• 30 days of Christmas bonus.
• 40% vacation premium plus 12 vacation days and 2 floating days.
• Vision and dental assistance, life insurance, healthcare insurance.
• Food/pantry vouchers (10%), restaurant vouchers (13%).
• 10% savings fund and employee discount program.
• Growth opportunities and more.