Marketing Specialist – SEO & Email Campaign

About the role

The Marketing Specialist – SEO & Email Campaign is responsible for developing, implementing, and optimizing search engine optimization strategies and email marketing campaigns. This role works closely with marketing, sales, and content teams to boost brand visibility, generate qualified leads, and support overall business growth.

Key responsibilities

• Conduct keyword research and SEO audits to uncover organic growth opportunities.
• Develop and execute on‑page and off‑page SEO tactics.
• Create, segment, and manage targeted email marketing campaigns.
• Monitor campaign performance with analytics tools and adjust strategies accordingly.
• Collaborate with content creators to optimize website and email copy for SEO and engagement.
• Maintain accurate email lists and ensure compliance with regulations such as CAN‑SPAM.
• Perform A/B testing on subject lines, content, and calls‑to‑action to improve open and click‑through rates.
• Report SEO and email metrics to marketing leadership and recommend improvements.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 3‑5 years of experience in SEO and email marketing.
• Strong analytical mindset with the ability to interpret data and generate insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.

Required skills

• Google Analytics
• SEMrush
• Email marketing platforms and automation tools