Media Network Specialist

About the role

The Media Network Specialist leads content development, production, programming, communications and distribution for Red Bull in Mexico. The role applies editorial skills to create differentiated content and experiences that grow consumer engagement across third-party, social (TikTok, Instagram, Twitch, Facebook) and owned media (redbull.com, Red Bull TV). It works with Brand, Sports and Culture Marketing, locally and globally.

Key responsibilities

• Develop, execute and monitor the country's strategic media direction and build year-round engagement plans
• Create, curate and drive creative ideation of engaging content, using local assets and the global network
• Understand local consumers' media habits and use audience insights to shape engagement strategies
• Define the role of Red Bull's own channels and build third-party distribution partnerships
• Monitor performance in real time with data and adjust the media approach accordingly
• Maintain a network of production companies and creative talent, working with videographers, directors and photographers
• Align local plans with global strategies across products, events, influencers, athletes and dancers

Required profile

• Bachelor's degree completed
• At least 4 years of experience in media, communications, content, social media or strategy within media-led companies or brands
• Experience working with media executives and partners on content and distribution strategies
• Advanced English proficiency
• Able to manage multiple content streams and stakeholders at once

Required skills

• Strong knowledge of social media platforms, digital culture and emerging trends
• Deep understanding of short-form content such as TikTok, Instagram Reels and YouTube Shorts
• Understanding of content performance, social analytics, audience insights and KPIs
• Full content lifecycle awareness, from ideation and production to distribution and performance analysis