Performance Marketing Specialist (Lead)

About the role

Birdman, Mexico’s leading plant‑based nutrition brand, is expanding its D2C business in both Mexico and the United States. We are looking for a hands‑on Performance Marketing Specialist (Lead) to take full ownership of paid‑media strategy, execution, and optimisation across our Shopify stores.

Key responsibilities

• Design and manage the paid‑media investment strategy for Shopify MX and US, accountable for ROAS, CAC and paid‑attributed revenue.
• Operate and optimise Meta Ads (BOF/MOF) with a focus on conversion, audience segmentation and creative testing.
• Operate and optimise Google Search and Shopping campaigns, handling bidding, keyword selection, product feeds and account structure.
• Run Email and SMS marketing in Klaviyo, including automated flows, newsletters and segmented campaigns.
• Coordinate with external Meta and Google agencies: set briefs, KPIs, cadences and SLAs, challenge technical work and validate deliverables.
• Lead the Performance Content Producer, briefing creative hooks, formats and iterating based on performance data.
• Align cross‑channel paid strategy with Amazon, Mercado Libre and TikTok Shop managers for launches and promotions.
• Validate pixel tracking, conversion APIs and attribution models across the full D2C funnel.
• Maintain a performance playbook and deliver weekly paid‑performance reports with actionable recommendations.

Required profile

• 2‑3 years of hands‑on experience managing paid‑media campaigns with direct budget and ROAS responsibility.
• Proven track record with Meta Ads and Google Ads at relevant spend levels.
• Experience running Email and SMS campaigns, preferably with Klaviyo.
• Ability to technically evaluate and challenge external agency work.
• Data‑driven mindset comfortable interpreting attribution reports and performance metrics.

Required skills

• Meta Ads (Facebook/Instagram)
• Google Ads (Search & Shopping)
• Klaviyo (Email & SMS)
• Shopify (MX & US stores)
• Pixel tracking and conversion APIs
• Attribution modelling
• Amazon Marketplace, Mercado Libre, TikTok Shop (cross‑channel alignment)