Senior Category & Shopper Leader

About the role

Pierre Fabre is looking for a Senior Category & Shopper Leader to drive profitable growth of assigned categories through data-driven strategic management. The role bridges shopper insights, business strategy and client objectives, so that assortment, space and promotional decisions maximise profitability, visibility and brand competitiveness in the pharmaceutical channel. It sits in the Farmacias del Ahorro MTY business unit and involves managing the key account's total dermo strategy.

Key responsibilities

• Analyse sales, turnover and market share data to optimise category performance.
• Design and implement Category Management and Shopper Marketing strategies aligned with business and client objectives.
• Develop planograms and space planning strategies using tools such as Spaceman / Nielsen Spaceman.
• Translate shopper and market insights into strategies that improve brand visibility and profitability.
• Work closely with Sales and Trade Marketing teams to ensure flawless execution at point of sale.
• Prepare executive-level reports with data-driven insights and strategic recommendations.
• Define the category management policy, coordinate its operational deployment and analyse returns on investment for the key pharmacy account.
• Recommend and develop targeting and segmentation tools, and propose personalised animation plans with the Key Account Manager.
• Negotiate visibility campaigns and merchandising projects with main customers in Nuevo Leon.

Required profile

• Bachelor's degree in Marketing, Business Administration, Commercial Engineering or a related field.
• Minimum 8 years in Marketing, Category Management or Trade Marketing.
• Experience in dermocosmetic, pharmaceutical or FMCG is highly desirable.
• Proven experience with pharmaceutical retail clients, preferably Farmacias del Ahorro.
• Advanced English (mandatory).

Required skills

• Strong strategic and analytical mindset.
• Advanced Excel and database analysis skills.
• Hands-on experience with space planning tools (Spaceman, Planogram Generator or similar).
• Ability to lead cross-functional initiatives and negotiate at an institutional level.