Senior Integrated Content Marketing Strategist

About the role

Power Digital is seeking a Senior Integrated Content Marketing Strategist to own the end‑to‑end content strategy for a portfolio of complex B2B accounts. You will shape thought‑leadership, sales‑enablement, and brand messaging that moves multi‑stakeholder buyers through long sales cycles, while leveraging AI tools to accelerate execution.

Key responsibilities

• Develop and execute integrated content roadmaps—including thought‑leadership articles, whitepapers, infographics, and messaging playbooks—aligned to client revenue and pipeline goals.
• Conduct content audits mapped to the B2B buyer journey using audience research, market analysis, and stakeholder interviews.
• Deploy AI technologies to enhance content operations and improve efficiency.
• Coordinate cross‑functional initiatives with Paid Media, SEO/AEO, Creative, and Sales teams to ensure cohesive strategy across channels.
• Maintain 100% adherence to Power Digital’s processes (Asana, Slack, Pulse) and ensure timely delivery of all deliverables.
• Present strategic insights and recommendations to C‑level executives, defending the content thesis under scrutiny.

Required profile

• Minimum 5 years of B2B integrated content marketing experience with direct client‑facing responsibilities.
• Strong journalism or copywriting background to produce credible, high‑stakes B2B content.
• Proven ability to set strategy, define content theses, and defend them to senior stakeholders.
• Exceptional time‑management, prioritization, and organizational skills for handling high‑volume, high‑complexity accounts.
• Experience mentoring and up‑leveling junior strategists and writers.

Required skills

• HubSpot
• Salesforce
• Google Analytics 4 (GA4)
• Figma
• Unbounce
• Claude, ChatGPT, Gemini, Perplexity (AI research and drafting tools)