Senior Manager, Marketing & Communications

About the role

B V L G A R I is looking for a Senior Manager, Marketing & Communications to lead the execution of marketing, communications, PR and event initiatives for the Mexico market. Reporting to the Country Brand Director and working closely with the Regional Sr. Director, the role will translate regional strategy and HQ guidelines into local actions that boost brand visibility and support commercial goals. The position is hybrid, based in Mexico City.

Key responsibilities

• Implement the local annual marketing and communication plan in alignment with regional strategy, HQ guidelines and business priorities.
• Develop and execute press‑relations initiatives with the Regional PR & Brand team to secure media coverage and maximize brand awareness.
• Own and manage the market’s marketing and communication budget, ensuring accurate planning, allocation, tracking and alignment with approved priorities.
• Collaborate with Regional Trade Marketing and Performance Events teams to devise strategies that drive sales and strengthen client relationships.
• Define and implement promotional activity plans for all sales channels, supervising the local adaptation and deployment of marketing materials (CRM, BTL, etc.).
• Lead the planning and execution of local customer, press and trade events, ensuring strong coordination with the Regional Office and relevant stakeholders.
• Identify and implement sponsorship and branding activations that align with brand strategy and local market opportunities.
• Provide market‑trend analysis, share‑of‑voice, competitor insights and launch performance data to support local and regional decision‑making.
• Report regularly to the Country Brand Director on key initiatives, results and budget status.

Required profile

• Proven experience in senior marketing or communications roles within luxury or consumer brands.
• Demonstrated ability to manage multi‑channel campaigns and sizable budgets.
• Strong understanding of Mexican market dynamics, media landscape and retail environment.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Ability to translate strategic objectives into actionable local plans.

Required skills

• CRM platforms