Senior SEO Content Strategist

About the role

CoinFlip is seeking a Senior SEO Content Strategist to own the end‑to‑end organic growth of its web properties. You will combine strategic keyword planning, technical SEO execution, content creation, and digital PR to drive traffic and conversions.

Key responsibilities

• Develop and execute an organic growth roadmap, including keyword strategy, competitive benchmarking, and quarterly KPI targets.
• Lead technical SEO initiatives such as site architecture, crawlability, page speed, schema markup, internal linking, and Local SEO for kiosk locations.
• Collaborate with developers and designers to implement technical improvements and avoid regressions on product launches.
• Maintain the SEO tooling stack (Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog) and produce performance reports with actionable insights.
• Design and execute content strategy across blogs, landing pages, and educational guides, writing SEO‑optimized pieces that simplify complex crypto and fintech topics.
• Partner with communications to secure high‑authority backlinks through digital PR efforts.

Required profile

• Senior‑level experience in SEO and content strategy, with a proven track record of driving organic traffic and conversions.
• Hands‑on mindset capable of both strategic planning and detailed execution.
• Ability to translate technical cryptocurrency and fintech concepts into clear, searchable content.

Required skills

• Google Search Console
• Google Analytics
• SEMrush or Ahrefs
• Screaming Frog
• Schema markup
• Technical SEO
• Local SEO (Google Business Profiles)

What we offer

• Opportunity to shape organic growth for a fast‑growing global crypto platform.
• Collaborative environment with product, design, compliance, growth, and communications teams.
• Access to cutting‑edge tools and data for SEO optimization.