SEO and Website Optimization Specialist

About the role

Avantiico is looking for a Technical SEO & Website Optimization Specialist to join the Marketing team as an embedded execution resource. You will be responsible for boosting organic search performance, improving site health, and increasing on‑page conversion rates across our digital properties, with a focus on Microsoft‑related solutions and ISV offerings.

Key responsibilities

• Execute technical SEO improvements based on approved audits, priorities, and best practices.
• Identify and remediate issues such as crawlability, indexation, site structure, internal linking, page speed, Core Web Vitals, mobile usability, metadata, schema markup, and canonicalization.
• Conduct recurring SEO health checks and support quarterly audits.
• Implement SEO fixes directly in CMS platforms (e.g., WordPress) or coordinate with technical resources.
• Optimize existing pages for search visibility and conversion, aligning titles, meta descriptions, headers, keywords, and internal linking with strategy.
• Drive website conversion optimization (CRO) through layout, messaging, CTA, and path improvements, supporting A/B or multivariate testing.
• Monitor and report on organic traffic, keyword rankings, engagement, conversion rates, and technical health using tools such as Google Analytics, Search Console, SEMrush, HubSpot, and Looker.
• Collaborate with Marketing, content, and technical teams to embed SEO and CRO requirements into new pages and campaigns.

Required profile

• 4+ years of hands‑on experience in technical SEO and website optimization, preferably in B2B, SaaS, or technology environments.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Excellent communication skills to work cross‑functionally and support marketing initiatives.

Required skills

• Technical SEO
• WordPress (or similar CMS)
• Google Analytics
• Google Search Console
• SEMrush
• HubSpot
• Looker (or comparable BI tool)
• Core Web Vitals optimization
• Schema markup and canonicalization