SEO Manager

About the role

As an SEO Manager you will lead the development and execution of local SEO strategies that drive traffic, improve rankings and increase conversions for our clients. You will work closely with content creators, web developers and the SEO Director to ensure best‑practice implementation and stay ahead of algorithm changes.

Key responsibilities

• Manage, train and mentor a small team of SEO and copywriting professionals.
• Conduct comprehensive audits of client websites and SEO performance, and implement recommendations.
• Optimize site structure, metadata and on‑page content to boost search engine rankings.
• Develop and refine local SEO tactics, including Google Business profile management.
• Oversee link‑building strategies and outreach initiatives.
• Monitor industry trends and algorithm updates to adjust strategies accordingly.

Required profile

• Minimum 5 years of experience in SEO, with a strong focus on local SEO.
• Proven experience managing a small team in a marketing agency environment.
• Excellent written and verbal communication skills in English.
• Detail‑oriented with the ability to follow structured guidelines.

Required skills

• Technical SEO and on‑page optimization expertise.
• Local SEO best practices, including Google Business profile management.
• Proficiency with Google Search Console, GA4, SEMrush and Screaming Frog.
• Content editing and formatting for SEO purposes.