Strategic Content Writer (SEO, PPC & UX)

About the role

We are a high‑growth marketing agency seeking a Strategic Content Writer who can bridge data‑driven insights with compelling copy. You will own the creation and execution of content strategies across local SEO, paid search, and email marketing, directly influencing client growth.

Key responsibilities

• Develop hyper‑local SEO strategies, including service pages, location pages, Google Business Profile posts, and citation‑worthy content.
• Write high‑conversion PPC ad copy for Google Ads, social media ads, and landing pages, and conduct A/B testing to lower CPA.
• Design and write email sequences for lead nurturing, onboarding, re‑engagement, and direct sales.
• Conduct UX and conversion copy audits of websites and funnels, providing actionable recommendations.
• Analyze performance data using Google Analytics, SEMrush, and other tools, report results, and iterate strategies.

Required profile

• 3‑5+ years in a strategic content role, preferably within an agency.
• Portfolio demonstrating measurable impact on lead generation, sales, or engagement.
• Exceptional written English and a data‑oriented mindset.
• Ability to contribute to high‑level strategy and collaborate with cross‑functional teams.

Required skills

• SEO
• PPC
• Email Marketing
• Google Analytics
• SEMrush
• Google Ads
• A/B testing
• Conversion optimization
• UX audit
• Data analysis