Business Development Manager

About the role

Mapal Group is seeking a Business Development Manager to drive outbound prospecting within a defined market and ideal customer profile. The role is pivotal to generating qualified opportunities for the sales team and ensuring a predictable pipeline of high‑value meetings.

Key responsibilities

• Focus exclusively on outbound prospecting within the assigned market and defined ICP.
• Identify, target, and contact prospects through multichannel actions such as calls, emails, and LinkedIn.
• Qualify prospects according to defined criteria and generate high‑value meetings for the Sales team.
• Design, execute and continuously optimise outbound prospecting campaigns, adapting messaging, sequences and channels to different buyer personas and use cases.
• Develop deep knowledge of Mapal’s solutions and articulate the value proposition in tailored elevator pitches.
• Collaborate with Sales and SDR teams to align qualification expectations, improve meeting quality and share market feedback.
• Maintain rigorous CRM discipline, tracking activities, qualifications and notes, and suggest process improvements.
• Participate in trade shows or business travel when required to represent the company.

Required profile

• Proven experience in outbound prospecting and lead generation.
• Strong competitive mindset with a results‑driven attitude.
• Excellent communication skills and ability to adapt messaging to diverse audiences.
• Detail‑oriented and disciplined in CRM usage and activity reporting.

Required skills

• Proficiency with multichannel outreach tools (calls, email, LinkedIn).
• Experience using CRM systems for activity tracking and pipeline management.