Digital Marketing Coordinator

About the role

Join Carter’s Inc., the leading North American retailer for babies and young children, as a Digital Marketing Coordinator. You will drive email marketing initiatives, support content planning, and collaborate across teams to enhance brand awareness and demand generation.

Key responsibilities

• Design, schedule, and execute email marketing campaigns.
• Coordinate content calendars and campaign planning activities.
• Develop and manage automated communication workflows such as welcome series, lead nurturing, promotional and re‑engagement programs.
• Conduct A/B testing to optimize performance and improve key metrics.
• Ensure email deliverability best practices and compliance with data‑privacy regulations.
• Create engaging visual content while maintaining brand consistency across all channels.
• Collaborate with cross‑functional teams to develop integrated marketing campaigns.
• Execute demand‑generation and brand‑awareness initiatives.
• Identify process‑improvement opportunities and stay current with emerging digital‑marketing trends.
• Analyze campaign performance metrics and prepare actionable reports.
• Support creation of visual assets and content for social‑media platforms.

Required profile

• Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, or a related field.
• 1–2 years of experience in digital marketing, specifically email marketing and marketing automation.
• Proven experience analyzing campaign performance and creating graphic‑design assets for digital channels.
• Basic HTML knowledge for email creation (preferred).
• Experience with CRM platforms and customer data management (preferred).

Required skills

• Proficiency with email marketing platforms.
• Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva Pro.
• Basic HTML for email editing.
• Familiarity with CRM systems.