Franchise Account Manager

About the role

The Franchise Account Manager will lead the commercial and operational follow‑up of franchise stores across Mexico, ensuring alignment with company standards, retail processes and business objectives. This role works closely with franchise partners and internal teams to drive store performance, profitability and a superior consumer experience.

Key responsibilities

• Lead commercial and operational follow‑up of franchise stores in Mexico to achieve sales, profitability, productivity, comparable growth and key retail KPIs against plans and budgets.
• Serve as primary contact for franchise partners, providing clear guidance, accountability and support for successful execution of the franchise business model.
• Partner with franchisees to identify opportunities, risks and action plans that improve sell‑out, store productivity, profitability and consumer experience.
• Monitor store performance through business reviews, KPI analysis and store visits, translating insights into actionable plans with franchise partners and store teams.
• Ensure consistent execution of brand standards, visual merchandising, in‑store marketing activations, service standards and company policies across the portfolio.
• Support franchise partners in strengthening operating rhythms, staff productivity, training routines and consumer engagement initiatives.
• Coordinate with internal functions such as Retail Operations, Visual Merchandising, Merchandising, Planning, Finance, Legal, HR, Training and Store Development to align franchise operations with business priorities.
• Evaluate franchise partner capabilities and recommend improvements in store execution, staff recruitment, operational discipline and compliance with global and local policies.

Required profile

• Strong retail business acumen with solid understanding of store operations, franchise models and retail KPIs.
• Proven ability to manage, influence and build trusted relationships with external franchise partners and internal stakeholders.
• Strong analytical skills with the ability to translate data, performance trends and business insights into clear action plans.

Required skills