Growth Marketing Specialist (B2B)

About the role

We are seeking a resourceful, analytical Growth Marketing Specialist (B2B) to act as the operational backbone of our marketing team in Mexico City. This hybrid role spans demand generation, event operations, campaign execution and marketing ops with a relentless focus on pipeline growth and efficiency.

Key responsibilities

• Own end‑to‑end B2B marketing programs, from strategy and vendor management to budget tracking, analysis and rapid iteration.
• Plan, execute and optimize a variety of events—including trade shows, webinars, executive roundtables and partner activations—while managing all vendor contracts and logistics.
• Manage marketing budgets, forecast spend, reconcile invoices and report ROI for events and campaigns.
• Configure HubSpot workflows, lead scoring, email automation, list segmentation and campaign attribution.
• Maintain data hygiene in the CRM, ensuring accurate UTM tagging, lead source tracking and lifecycle stages.
• Leverage AI tools daily to draft content, analyze data, automate processes and enhance creative production.
• Collaborate with content, design, sales and product marketing teams to align messaging, create assets and drive pipeline impact.

Required profile

• 4+ years of B2B marketing experience, preferably combining demand generation, events and marketing operations.
• Growth mindset with a metrics‑driven, experiment‑focused approach.
• Proven ability to manage event logistics, vendor contracts and multi‑vendor budgets.
• Hands‑on proficiency with HubSpot Marketing Hub and CRM.
• Strong analytical skills; comfortable working with spreadsheets, dashboards and data‑driven decision‑making.
• Daily user of AI tools for writing, analysis and automation.
• Excellent written and verbal communication in English and Spanish; based in Mexico City with occasional travel availability.

Required skills

• HubSpot Marketing Hub & CRM
• AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI)
• ABM platforms (Demandbase, 6sense, HubSpot ABM)
• Paid media management (Google Ads, LinkedIn Ads, Meta)
• SEO/SEM fundamentals and content marketing strategy
• Analytics & BI tools (Google Analytics, Looker, Tableau)
• Event platforms (Whova, Cvent)
• Advanced spreadsheet and data‑visualisation skills