Junior Brand Manager

About the role

The Junior Brand Manager will own the development and execution of the brand strategy for IBEROGAST, ensuring alignment with SBU and HQ guidelines. This role drives integrated marketing initiatives across mass media, digital, omnichannel, and point‑of‑sale environments to meet defined business and marketing KPIs.

Key responsibilities

• Develop and implement brand strategies and short‑, medium‑, and long‑term marketing plans following MKT 4.0 principles.
• Lead media deployment across mass media and digital channels, including data analytics, content creation, social media, SEO, product/UX design, eCommerce and POS.
• Build adaptable eCommerce assets and ensure a consistent customer experience.
• Collaborate with cross‑functional teams on campaign deployment, research, promotion, PR, media, and advertising.
• Assess campaign and brand performance against plan, P&I and P&L metrics.
• Work with consumer‑goods, medical, KAM, sales‑force and trade‑marketing teams to support field‑force activities.
• Present brand plans and sales updates in cycle meetings and maintain liaison with field teams.
• Monitor market trends through modeling, segmentation, competitor benchmarking and reporting.
• Drive an omnichannel 360° customer experience, lead A/B testing and leverage digital tools such as QR, GPS, geofencing, push notifications and on‑site shopping carts.
• Apply TB4L tools to marketing metrics and promote a one‑team mindset for design, distribution and product specification changes.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Advanced English proficiency (≈90%) in writing, reading and speaking.
• Strong presentation abilities.
• More than 3 years of marketing experience.
• Knowledge of the consumer market and/or OTC market.

Required skills

• Data analytics
• Content development
• Social media management
• Search Engine Optimization (SEO)
• Product/UX design
• eCommerce platforms
• Point‑of‑sale (POS) systems
• QR code integration
• GPS and geofencing technologies
• Push notification setup
• A/B testing