Marketing Data Analyst – Mexico

About the role

We are looking for a Marketing Data Analyst to support the production of Bosch Mobility Aftermarket product catalogs for the North American market, with a primary focus on Mexico. The role involves collaborating with marketing, go‑to‑market and data management teams to ensure accurate, high‑quality product application data.

Key responsibilities

• Support the North America catalog production process, emphasizing Mexico‑specific data and requirements.
• Coordinate with go‑to‑market and business unit teams to understand catalog needs, customer expectations and delivery timelines.
• Verify the accuracy and quality of catalog content together with marketing and data management teams.
• Maintain the Bosch efficient catalog exchange platform and ensure timely delivery of updates to customers.
• Participate in catalog production training and adhere to established standards.
• Collaborate with the North America catalog team in Belgrade, providing data inputs, reviewing tasks and supporting workflow prioritisation.
• Research and validate vehicle features and attributes for Mexico, and when required for the U.S. and Canada.
• Collect, validate and maintain Bosch aftermarket product application data using internal and external sources.

Required profile

• Bachelor’s degree in Automotive Technology, Engineering or Business.
• 3‑5+ years of experience in the automotive industry, preferably in the aftermarket sector.
• Intermediate knowledge of Bosch vehicle original equipment data research and catalog production processes.

Required skills

• Experience with Bosch FAS system (SAP global vehicle data storage).
• Experience with Bosch WAVE (Worldwide Application Vehicles and Equipment) system.
• Familiarity with Bosch global and local ERP systems and business warehouse.
• Proficiency in Microsoft Access.
• Proficiency in KNIME.