Paid Media Strategist, Fashion

About the role

Power Digital, an AI-native growth firm, is looking for a Paid Media Strategist for its fashion vertical. Working remotely, you own the execution, performance and growth of campaigns in your book of business, partnering with account leadership on strategy and reporting, and giving clients ongoing insights and recommendations. Advanced proficiency in spoken and written English is required.

Key responsibilities

• Own and run performance marketing through paid social and paid media native platforms: Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads
• Build and produce campaigns end-to-end with redundancy across channels, coordinating with specialists where applicable
• Lead optimizations aimed at improving performance against goals
• Manage client budgets and advise on budget changes
• Communicate strategy internally and give weekly client progress recaps with performance insights and recommendations
• Own performance reporting and present results clearly to clients and stakeholders
• Use AI tools and the company's Nova ecosystem to improve business processes

Required profile

• 2-3 years of digital marketing experience, including 1-2 years in an agency setting
• Minimum 2 years in direct response marketing, specifically in e-commerce, lead generation or B2B
• Minimum 2 years with Meta Ads for direct response campaigns and 2 years of hands-on search engine marketing
• Experience developing and optimizing campaigns (bid optimization, keyword research, ad copy)
• Significant campaign management experience in at least one of: Performance Max, Standard Shopping, YouTube Ads, display advertising, local campaigns or Bing Ads
• Strong communication, organization and project management skills, and interest in a long-term relationship with a growing company

Required skills

• Proficiency in Google/Microsoft Office suites
• Google Analytics
• Understanding of full-funnel marketing and paid media's place in it