Product Manager (Pharma Oncology)

About the role

Roche is hiring a Marketing Value Manager (Product Manager) in Mexico City to lead the marketing strategy for its breast cancer portfolio, a global oncology leader. The role maintains market leadership while driving fast-paced launches of new treatments and acts as a commercial enabler connecting clinical breakthroughs to patient access.

Key responsibilities

• Create 360-degree go-to-market plans for high-velocity launches and implement defensive strategies for the established HER2+ segment
• Own the creative and scientific narrative, aligning tactics with clinical and access goals
• Assign the investment budget and manage tools to drive brand performance
• Build relationships with Key Opinion Leaders and Medical Societies
• Partner with field teams to design account plans and provide training
• Work with local and central field partners to align institutional strategies with medical and access activities
• Co-create access plans for private insurers and public institutions, and oversee strategies for full contract utilization
• Manage operational expenses and annual sales targets, and lead demand planning to avoid stock-outs
• Design a roadmap of webinars, forums and preceptorships for market-shaping medical education

Required profile

• 4 to 6+ years of experience in high-specialty marketing, specifically oncology, with a track record in product launches
• Deep understanding of the Mexican healthcare market
• University degree in Marketing, Economics, Engineering or a related field
• Fluent professional English and native Spanish
• Preferred: MBA, field-based experience and knowledge of agile methods such as Design Thinking

Required skills

• Financial modeling and demand forecasting
• Digital tools, including AI applications for marketing